A Quick Guide to Using Instagram Effectively

When Instagram released their new features back in August, we all freaked out. All of us who were already using the platform and obsessing over every detail it had to offer. And then there was everyone else users who had yet to discover the amazing world of photography available on Instagram. And now that everyone knows about it, let’s talk about how you can start using the app effectively! When you first install Instagram onto your phone, you might not know where to post your photos or videos. It can be overwhelming and confusing at first. However, as soon as you get used to all the new features and tips on using Instagram more effectively, you’ll have no problem sticking with it for years to come.

What is Instagram?

Instagram is a photo-sharing social networking platform owned by Facebook, Inc. It was created in 2010 by Kevin Systrom and Mike Krieger after they left the Harvard College photo lab, where they built the first shared network of its kind. The application is available to iOS and Android devices and is also integrated into Facebook. The service lets users take pictures and videos with added digital effects and filters, which they can then post online and share with their friends and followers. If you want to increase your followers, you can free Instagram follows on www.mrinsta.com.

Why Should You Use Instagram?

  • Easier Access – Unlike Facebook, Instagram is only accessible on a limited number of devices and is accessible from the web. Additionally, since it is owned by Facebook, you can use all of your Facebook friends on Instagram, which can be incredibly useful for building your social network.
  • Greater Creativity – Instagram’s visual filters can help turn even the most mundane of photos into works of art, making it a great platform for those who like to experiment with their images. With all of the different filters, you can create some truly unique photos that would never look the same even if you took them on a different day.
  • Better Engagement – Instagram encourages users to comment and like their friends’ photos. This means users are more likely to engage with each other on Instagram.

How to Post to Instagram Effectively

  • Keep it Short – Instagram Stories are limited to 10 minutes, so you want to make sure each one is as good as the last. Make each one concise and leave the viewer wanting more.
  • Keep it Clean – Instagram is a visual network, so make sure your photos and videos look good. You don’t want to post something that is super grainy or poorly lit.
  • Have a Schedule – Instagram Stories are meant to be left out on the internet for people to see. So, it’s important that you schedule your posts and don’t just post sporadically.
  • Be Original – While it’s great to try and fit into the “Instagram aesthetic,” your photos and videos don’t need to follow Instagram’s style. Make sure your posts are as creative as possible and follow your own creative vision.
  • Engage with your Followers – Engaging with your follower is important to Instagram’s algorithm. It’s what pushes your post up in the news feed and lets the user know you’ve noticed them.

The 3 Most Popular Types of Content on Instagram

  • Photos – Though you can add various effects to your photos, Instagram is mainly about posting photos. You can add text to your photos, but Instagram is mostly about visuals.
  • Live Videos – The second most popular type of content on Instagram is live videos. These are recorded videos posted with the “Live” setting turned on. Live videos are mostly used for updates or announcements, but can also be used for interviews, Q&As, and presentations.
  • Photos & Videos – The least popular type of content on Instagram is those posted with traditional images and videos. You can use “Stories” to post photos and videos with various visual effects, though.

Take Photos in the Camera app

If you’re looking to really improve your Instagram photos and make your life even easier, you should start taking photos in the Camera app. Why? Because the Camera app is where you can do all your Instagram editing. Unlike the Instagram app, the Camera app allows you to:

  • Adjust brightness and color balance
  • Add filters and effects like focus, pose, and composition
  • Add text and stickers
  • Adjust the white balance and shutter speed
  • Adjust the ISO
  • Adjust the focus and depth of field
  • Add EXIF data
  • Add a watermark
  • Adjust the exposure
  • Take photos in RAW format
  • Take photos in HDR mode
  • Take photos in slow motion
  • Take photos in fast motion
  • Take photos in focus mode
  • Take videos – Take photos in AR mode
  • Take 360-degree photos
  • Take panoramic photos
  • Take 4k UHD photos
  • Take 960fps photos
  • Take slo-mo photos
  • Take time-lapse photos
  • Snap a screenshot

Use Hashtags and Location Marking

A photo or video with hashtags is more likely to show up in a feed if someone is searching for similar content. But even if no one is searching for the exact content you’re posting, it’ll still help your content reach more people. Location marking is a great way to let your Instagram friends know where you are when you post a photo. For example, if you’re at Disneyland, you can tag it as “Disneyland.”

Learn the New Features

Now that you know the three most important tips, let’s learn the new features of Instagram. First up is customizing your Instagram feed. You can adjust the order of your posts, hide certain types of posts (like photos from your friends in high school), and collapse posts that you don’t want to show up in your feed. Next up is IGTV, Instagram’s new platform for long-form videos, and you can upload up to an hour of video, add filters and effects to your videos like focus, pose, and composition, and create a custom thumbnail for your videos. You can also use IGTV to play videos that you’ve uploaded to your profile. You can choose between three options: play, mute, and replay.


Instagram is a great way to share photos and videos with your friends and family. Using Instagram effectively can help you grow your social networks and stay creative while doing it. By keeping things short, clean, and original, you’ll be able to engage with your friends and family while staying on top of trends. Instagram is a great way to share photos and videos with your friends and family. Using Instagram effectively can help you grow your social networks and stay creative while doing it. By keeping things short, clean, and original, you’ll be able to engage with your friends and family while staying on top of trends.

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