Regardless of the industry you are in, digital marketing is without a doubt essential to the success of any business. What digital marketing advice can we take away from larger (and more well-funded) brands?
Many businesses now recognize the value of using digital marketing to draw in new clients as a result of the pandemic. According to top digital marketing Companies, digital marketing will increase by 36% between 2020 and 2022 and account for 54% of marketing budgets.
Why? due to the fact that it enables us to directly see what customers want. It is much simpler to see actual online customer behavior—and to cater to it—thanks to the growth of digital marketing data, tools, analytics, and software. Businesses can now gain priceless insights into the thoughts of their customers thanks to digital marketing.
Digital marketing can help your company target and reach its customers, identify new ones, boost sales, and experience long-term growth when it is properly implemented.
These digital marketing strategies will increase the online visibility of your company, attract new customers, and keep your current ones happy. Let’s explore the top 10 digital marketing strategies you can employ right now to expand your company.
What is Digital Marketing Today?
Digital marketing is the process of attracting new customers to your company by using the internet, social media platforms, websites, emails, and all of our electronic devices.
As more people use the internet and social media platforms for work and play, digital marketing is on the rise.
In today’s digital world, marketing is all about connecting with your potential customers at the proper time and place, earning their trust, educating them on the most recent trends, and then positioning your company as the answer to their problems.
This means that you must discover, spread, and grow your business in a place where your customers spend their time and where you can provide them with the information they need.
1. Integrate content marketing and SEO
Certainly not a new concept, SEO. For a very long time, SEO relied on coding and keywords. Google then became smarter. Therefore, even though SEO is useless, we found that fusing SEO and Content Marketing is one of the most successful marketing trends we’ll see in 2022.
The majority of metrics used in Google’s algorithm today are related to content (even Google acknowledges this) and the engagement you gain from sharing excellent content. It performs significantly better to use a variety of content types (visual, text, video, infographics, audio, etc.) than to use just one.
More content – As more companies use content marketing, the competition is becoming more fierce.
According to HubSpot data, publishing at least once a week is essential for ROI, and when you publish less frequently, ROI declines fairly sharply. However, the ideal situation is a balance between quantity and quality.
Content that is valuable should be engaging, educational, and sympathetic. In addition to providing the search intent or the search engine’s query, valuable content is structured to promote engagement through sharing, comments, and other actions that increase return on investment.
Original content – Whether you choose to use text, audio, or video as your content, make sure it is high-quality and original. if you are unable to produce original, interesting, and quality content on your own.
Produce content that is appropriate for each stage of the conversion process, as you can see from this infographic from Occam’s Razor (such a smart dude!) (and your metrics need to match your goal with each piece of content).
Picture from Occam’s Razor
It can be difficult to determine where a visitor is in the conversion process, but if you’ve done an effective job of coding the content (applying tracking codes so you know what type of content brought them to your site) and use tools that let you track where visitors have been before, you can make an educated guess as to what content they need.
2. Be Prominent on the Necessary Social Media Platforms
Every business must succeed online in order to be successful, especially in the modern world where almost every industry has gone digital. One way to stand out from the crowd is to do this.
You must establish your online presence on relevant social media platforms as a result. Although there are many social networks available, you should focus your marketing efforts where your customers spend the majority of their time online. Choose those that are pertinent to your company and potential customers, then establish a presence there.
Remember that social media is not the appropriate place to advertise your products (unless your last name is Kardashian, of course). Social media is a place to interact and share. However, using social media to show business growth is not the best digital marketing strategy.
3. Make your website mobile-first by optimizing it.
Your website and social media networks must be usable on desktops and mobile devices for your content to be mobile-friendly. Customers primarily use smartphones and tablets to access the internet..
Making your website and content accessible to users across all screen sizes is therefore essential. Utilize the newest colour schemes and design trends when updating your website.
4. Employ the Correct Tools
Digital marketing is a conglomeration of various tactics directed at numerous channels, including social media, PPC, SEO, and more.
You require the appropriate digital marketing tools to assist you in running successful campaigns if you want to make sure that your marketing mix is integrated. Additionally, you must gain proficiency in using them and putting the insights to use in the appropriate situations.
Much of what makes digital marketing successful is supported by design. You need strong design abilities if you’re going to design a website, a landing page, or an image for your website, ad, or infographic. Although not all of us are design geniuses, there are some tools to assist.
Whether you need images for your profile or for posts, Canva is a great tool for creating them. The Canva templates help you create beautiful images even if you have no idea about layout or which fonts go well together. To assist you, they are constantly adding new pictures and resources, like infographic templates.
6. Establish a mailing list
Email is still a key component of digital marketing that effectively drives ROI. In actuality, email offers a $36 ROI for every dollar invested! But you have to do it correctly.
Make sure your website has a sign-up form for your email newsletter.. Don’t just promote to your subscribers; give them useful content. Share tales.
7. Expenditures for digital advertising
Listen, lots of people spend money on digital advertisements. Few can even demonstrate a minimal ROI. (If you are, kindly inform me. I’d be thrilled to share your tale!)
You could test digital advertising, including PPC (pay per click) Google Ads, YouTube Ads, social media advertising on platforms like Facebook, Instagram, LinkedIn, and Twitter, as well as Snapchat and Tiktok.
We’ve tried everything. Contextual content promotion is the only strategy we’ve found to attract relevant traffic, engaged users, and lead conversions. We locate your target market wherever they may be online and deliver an advertisement to them.