Keeping your car looking its best isn’t always easy. Between the light dusting needed once a month to keep from getting so dirty, to the more intense detailing jobs that require weekly attention.
The good news is with a mobile car detailing business, you can do it all from the convenience of your home! This article will discuss 5 ways to boost your mobile car detailing business. As a new mobile detailer, you may not be fully aware of the various ways you can increase sales and revenue for your mobile car detailing business.
If you follow this blog regularly, you would know I am quite particular about how businesses are run and that is why most of my recommendations for mobile car detailing Kitchener to revolve around increasing profitability. Look for niche markets where competition is low or non-existent, develop a niche app or website, and sell high-end products to loyal customers as opposed to selling low-end products at rock bottom prices.
After all, an undervalued car deserves much more than just a quick wash before being sold again at lower price points! Let’s check out several tips on how you can grow your mobile car detailing business:
Focus on High-End Car Detailing
There are many ways to grow your mobile car detailing business, but the best way is to focus on high-end work. If clients are looking for a car detailing service that does only basic or cheap work, they will go to a competitor.
Instead, you should focus on providing a service that is both professional and high-quality. The first thing you need to do is understand your customer. Who are your customers? What do they want? When you know that, you’ll be able to provide a better service for your clients. At first, when you have an idea of what clients are looking for, you can focus on providing high-end services.
You can target customers who are looking for a better car than what they already have. Let’s say, a family with kids wants a safe car, that can hold a lot of kids’ toys and is spacious enough to accommodate everyone. You can also target customers who are looking for a car that has a lot of styles or a certain look. For example, a car for a business executive or a family that owns a sports team.
Develop a Niche App or Car Detailing Website
You can also grow your mobile car detailing business by developing a niche app or website. Niche apps are apps that are focused on a specific type of customer. They can be very specific in what they cover, like say, a gas-only mobile car detailing app.
Or let’s say an app that caters to people who rent cars and need regular maintenance. You can create a website that is more general and then add content that is specific to your niche. The main advantage of developing a niche app or website is that it will help you identify the types of clients who are looking for your type of services.
You can create a website that has an About page, a Services page, and a Blog page. The About page can be used to describe your business, and business model and address any objections your clients might have. The Blog page should be used to post articles that are relevant to your niche or related to your industry.
Marketing Is Key
When it comes to growing your mobile car detailing business, the best thing you can do is invest in marketing. Marketing can be done in a variety of ways, one of them being online marketing. When it comes to online marketing, the best way to boost your sales is by using HYPER-targeted ads. You can use Google’s default ad options or you can use HYPER to boost your marketing.
Let’s say you’re targeting a niche market that is looking for a specific high-end car detailing service. Google’s default ad options won’t be able to target that audience very well. Google’s default ads only target broad groups. For example, they may target “all car owners” or “all people who live in the state of Ohio.” Even though those are broad groups, they won’t target the specific group you want to target.
But, with HYPER-targeted ads, you can target a much smaller group that is looking for high-end detailing services. You can also change your target audience and re-optimize your ad campaign at any time. This allows you to keep re-optimizing your ads, which will keep boosting your sales and conversions.
Don’t Undersell Yourself
While it is important to provide high-end services, it is also important to not undersell yourself. Too many new mobile detailers go overboard when describing how great they are.
You shouldn’t be bragging and pretending like you’re already doing amazing work. Instead, be modest and honest about your business. Say something along the lines of “we have only been in business for a few months and we don’t have a large client base yet.”
You shouldn’t be in a rush to grow your business. Take your time and take care of your current clients first. This will give your business time to grow naturally. Once you feel like your business is doing well, you should start looking for new clients.
Offer Concession Incentives for Car Detailing
You can also grow your mobile car detailing business by offering concession incentives for new clients. You can offer discounts or special deals to get new clients. For example, you can offer a free service, buy one get one free offer, free car washing, or free car wash. This can be used to bring new clients to your business. Once they are clients, you can charge them the normal price.
Keep Up With The Times
The last tip on how you can boost your mobile car detailing business is to keep up with the times. If you are going to grow your business, it is best to invest in the future. That includes booking your social media posts ahead of time, scheduling your posts, creating engaging posts, and staying consistent with your posts. If you want to grow your business, you must invest in social media marketing.
The best thing you can do to boost your business is to find a new way to make money. New ways to make money will always emerge and people will always need a way to make extra income.
When it comes to growing your mobile car detailing business, the most important thing to do is to focus on high-end work. You can also develop a niche app or website and offer concession incentives for new clients.
Marketing is key and you shouldn’t undersell yourself by bragging and pretending like you are already doing amazing work. The last tip on how you can boost your business is to keep up with the times.